By Jane Mattinlgy
Like the other makeovers around the University of Louisville, their promotional items have changed too. The Times New Roman font of the former U of L logo is now replaced with Delta Jaeger. Who can blame them for the new logo that was released earlier this year? That thick, sans-serif-like font can catch a student or visitor’s eye.
The slogan changed from the ye old “dare to be great” to “It’s happening here.” It has been eight years since the official slogan has changed, reported The Louisville Cardinal last January.
The new slogan is a simple three words that could be tied into any U of L promotion, or the casual joke.
With it, came branding.
If you’re asking, what logo? What branding?
Put this newspaper down and take a field trip to the SAC. You’ll see it, because it’s all over the place.
Why must it be? Students know where they are, don’t they?
To let them know: U of L has created a specific brand graphics policy. It’s a detailed, 38-page PDF that can be found on their Web site.
Having a branding policy is necessary for marketing any institution, according to Laurel Harper, U of L Director of Communications and Marketing.
U of L’s policy sets guidelines, but also offers flexibility – such as the option whether or not to include the cardinal head, the slogan, sub-brands (such as titles of departments or schools) and even which colors of blacks and reds to use.
Harper stressed the importance of the university’s logo and creating a certain look that is instantly recognizable, both to those familiar with the school and those who aren’t. The policy states that the logo must appear on all U of L promotional material, such as brochures, posters , and newsletters.
The logo does not have to be included for Recognized Student Organizations’ materials.
Speaking to various students around campus, there seems to be a general “eh” attitude toward the logo.
No one seemed particularly inspired by it, but it also wasn’t ruining anyone’s life. Of course it is the butt of jokes around campus, among students and staff (yes, staff).
Harper couldn’t help but make the joke herself when discussing this. It means people are noticing and remembering it, which is the ultimate goal, she said.
