The Louisville Cardinal’s student journalists value ethics and transparency as part of our approach to reporting, editing, storytelling and editorial platforms.
Disclosure is a key part of this process for all major donations. As part of our commitment to ethics and transparency, Louisville Cardinal news policy is to disclose any associations that could be perceived as conflicts of interest. Our goal is to make clear that donations and advertising support do not influence our newsroom, our work or our editorial decisions.
Our standard practice is to disclose conflicts at the footer of published stories when Cardinal staff or advisers are aware of them.
For instance, in the case of a story about a U.S. House debate at the University of Louisville, the disclosure might look like this:
Disclosure: U.S. Rep. John Yarmuth is a major donor to the Louisville Cardinal. A list of all major donors to the Cardinal can be found at www.LouisvilleCardinal.com.
All major donors will be listed on this web page. Major donors are defined as any person, organization or entity that has given at least $1,000 to the Louisville Cardinal in the last four years.
Disclosures do not need to explicitly lay out what the perceived conflicts are but simply serve as declarations for readers.