Thu. Nov 21st, 2019

U of L and John Schnatter reach settlement over stadium naming rights

The University of Louisville Football Stadium 2019.

By Matthew Keck —

The University of Louisville can finally put John Schnatter in the past. The University of Louisville Athletic Association announced Oct. 24 they have reached a five-year, $9.5 million settlement over the naming right’s deal for the football stadium.

The first payment of this deal to Schnatter will be $1.4 million and then $2 million each year over the next five years.

U of L athletic director Vince Tyra said the university is looking for a new naming rights partner but they are in no rush. “Our intention would be to try to get that buttoned up for next season and put a name back on the stadium,” said Tyra.

“Papa Johns” was removed from Cardinal stadium in July 2018 after Schnatter, Papa Johns founder, admitted to using racial slurs on a phone call. President Neeli Bendapudi was the leading force behind the removal of the name on the stadium.

After this incident Schnatter also resigned from his position as a board of trustee member at U of L.

Bendapudi said that Schnatter’s comments had fractured the community last year when the ordeal unfolded. “These comments were hurtful and unacceptable and they do not reflect the values of our university,” Bendpaudi said last year.

Schnatter’s naming rights deal with the university, which was negotiated back in 1996, was set to run through 2040.

Tyra said as U of L looks for a new sponsor for the stadium name they plan to sign a much shorter deal, more along the lines of a 10-year timeframe.

Whoever signs the new deal with U of L will be agreeing to a ‘morals’ clause, which was not included in Schnatter’s original deal. This would allow the university to void the deal if the partner comes into a public scandal.

Schnatter issued this statement in an email regarding the settlement:

“With Papa John’s being based in Louisville and me being the single largest shareholder in the company, I’m very glad to reach the agreement today with the University of Louisville. It was concluded with the best interests of the university and the students in mind. Something you can be sure of is that I will always support the community with passion and I will always work hard to inspire others to pursue their dreams just like I was able to pursue mine right here in Louisville, Kentucky.”

While the Papa Johns name is no longer affiliated with the stadium, their pizza is still sold at football games. The naming rights deal was a separate deal from the business itself.

Photo By Matthew Keck // The Louisville Cardinal 

Leave a Reply

Your email address will not be published. Required fields are marked *