The future of student journalism at the University of Louisville is in jeopardy, and we need your help to ensure The Louisville Cardinal remains afloat. Without the help of donors like you, The Louisville Cardinal will not be able to continue developing the leaders of tomorrow and providing important news coverage vital to the university community.
Supporting the Cardinal has never been more important than today. With rising operating costs and drastic reductions to university funding, the student-run news organization relies heavily on advertising and contributions from donors to support operations.
Your contributions will be used to support a student run, independent media organization. Your generous gift will help us:
Employ an award-winning staff of student writers, editors, photographers and business staff.
Operate, maintain and purchase equipment needed to run an online media organization.
Distribute The Louisville Cardinal online.
Provide journalism and sales training for student staff.
Thank you for considering a contribution to the Louisville Cardinal Inc. that will help support student journalism and impact the entire University of Louisville community.
To make a secure online gift please use the PayPal link on the upper right portion of this page. If you would like to mail a gift, please send it to:
The Louisville Cardinal Inc.
Houchens Building, LL07
University of Louisville
Louisville, KY 40292
About The Louisville Cardinal
The Louisville Cardinal is the independent student news source at the University of Louisville in Louisville, Kentucky, USA. It is now exclusively online at louisvillecardinal.com. The Cardinal was founded in 1926 and has maintained financial and editorial independence since 1980. The Cardinal serves as an outlet for aspiring journalists. Ralph Merkel is the adviser and Joseph Garcia is editor-in-chief.
Disclosure Policy of The Louisville Cardinal
The Louisville Cardinal student journalists value ethics and transparency as part of our approach to reporting, editing, storytelling and editorial platforms.
Disclosure is a key part of this process for all major donations. As part of our commitment to ethics and transparency, Louisville Cardinal news policy is to disclose any associations that could be perceived as conflicts of interest. Our goal is to make clear that donations and advertising support do not influence our newsroom, our work or our editorial decisions.
Our standard practice is to disclose conflicts at the footer of published stories when Cardinal staff or advisers are aware of them.
For instance, in the case of a story about a U.S. House debate at the University of Louisville, the disclosure might look like this:
Disclosure: U.S. Rep. John Yarmuth is a major donor to the Louisville Cardinal. A list of all major donors to the Cardinal can be found at www.LouisvilleCardinal.com.
All major donors will be listed on this web page. Major donors are defined as any person, organization or entity that has given at least $1,000 to the Louisville Cardinal in the last four years.
Disclosures do not need to explicitly lay out what the perceived conflicts are but simply serve as declarations for readers.
The Louisville Cardinal Inc. board and staff would like to thank the following supporters, who have contributed individually or through charitable foundations at least $1,000 during the last four years.