April 25, 2020

Communication Department highlights participation in the #CardsCovered campaign

By Eli Hughes–

The University of Louisville’s Department of Communication announced the results of its #CardsCovered campaign on April 23.

The campaign encouraged members of the U of L community to make their own face masks and share pictures wearing them on social media.

“We are excited to facilitate support and connection for our students, alumni, staff, and faculty during this pandemic. It is inspiring to see how much the Louisville Cardinal Community cares, even when physically distanced,” said Kandi Walker, acting Department of Communication chair.

During the first two weeks of the campaign, it has reached over 83,000 users across social media and has garnered nearly 2,000 interactions.

Two of the posts that stood out, and collectively got over 270 interactions on social media, were by Instagram user ChitChat1995 and a U of L Track and Field coach.

Those who still want to participate can do so by making a face mask, uploading a selfie wearing the mask to social media using the hashtag #CardsCovered, and remembering to tag @UofLComm. Participants are then encouraged to tag three of their friends in the post and challenge them to make a face mask and share a picture.

Anyone who wants to participate, but not share a photo can donate to U of L’s COVID-19 response. Donations can be given to assist students struggling due to the virus, to fund research and testing efforts made by the university, or to help get personal protective equipment for U of L Health.

Information on donating can be found on U of L’s COVID-19 support page. Further guidance on face masks can be found on the Center for Disease Control and Prevention’s website.

Photos Courtesy // U of L Department of Communication 

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