October 28, 2018

Athletics ticket sales under-performing

By Sam Combest —

Men’s basketball sales are lagging $7.6 million behind what athletics expected by Sept. 3o.

Last year’s student ticket sales reached 2,094. As of Oct. 25, only 626 student tickets have been sold for this season. U of L’s first scrimmage of the year took place Oct. 28.

The University of Louisville Athletics Association met Oct. 25 to go over financial statements showing sales are down drastically from the original budget of $13.1 million. Ticket sales through Sept. 30 were reported to be $5.4 million.

While ticket sales are down, the statement also shows basketball revenues are $4.7 million short of their expected values.

The program’s expenditures as of Sept. 30 are $2 million under budget at $7.2 million.

The YUM! Center holds 22,000 people and as of Oct. 25, there were only 626 student tickets sold with more still available.

Athletics has pushed the young alumni season ticket packages for recent graduates who left the university four or fewer years ago. They have also offered half-season ticket packages in an effort to increase sales.

As of Oct. 25, there were 299 young alumni season ticket packages sold.

According to sports information director Kenny Klein there are plenty of full-season ticket packages open and full-season ticket sales will end after the second regular-season home game.

During 2017-18 season there were 353 young alumni tickets sold.

Photo By Sam Combest/ The Louisville Cardinal 


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