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University of Louisville, Adidas strike new deal
By Annie Moore
University of Louisville athletic director Tom Jurich together with Adidas executives announced on Thursday the University’s new contract with Adidas. The new deal extends the partnership between the two for another four years, through 2018-19.
The Portland, Or. based company will supply uniforms, footwear, and accessories for all 23 of Louisville’s athletic programs.
“It’s a very exciting day for us in the athletic department,” Jurich said. “The number one objective I had going into this, was how do we insure that our student-athletes have the premiere uniforms and apparel as we move forward, and this contract accomplishes all off those things.”
In addition to athletic outfitting, Adidas will provide ‘extensive investments in the the Cardinals’ athletic programs including advertising campaigns, equipment room expansion, digital/video technology, support for national champion spirit squads, a formalized sport administration internship program… and co-branding opportunities… including TaylorMade equipment within the UofL Golf Club.’ according to the press release issued from the athletic department on Thursday.
Louisville football head coach, Bobby Petrino was on hand as well, and excited about the new deal.
“This is a great thing for our players, to be able to have the top of the line uniforms, the materials that we’ll use, to keep them dryer, lighter, faster, and then the apparel,” Petrino said. “One of the things I’ve always felt is important is for your players to look good, feel good, you have a chance then to go out and play well.”
Petrino was reluctant to comment on whether the Cards would be unveiling on of its new five uniforms in the opening game against Miami on September 1, but instead said that it would be very fun to see what happens with the apparel down the road.
“I think you’re going to see things on the cutting edge,” Petrino said. “New things that will be exciting for everybody, the players, the recruits and the fans. We’re going to be on the edge of the fence as far as the top of the line with the way you get to look, the way you get to dress and the attitude you play with.”
The deal will also benefit fans, with additions such as new spirit shirts for student season ticket holders and ACC inaugural year fan giveaways.
“It’s going to be fun now, get ready because it’s going to be fun,” Petrino said. “I can’t wait, to be honest with you.”